Choosing the right sports bra is essential for both comfort and support, yet many women, including elite athletes, often find themselves in bras that don’t fit properly. Research by Dr. Deirdre McGhee reveals that over 50% of elite athletes and potentially up to 66% of the general population wear poorly fitting bras, which can lead to neck and back pain, poor posture, and hindered physical activity. Signs of an ill-fitting bra include constant adjustments, red marks after removal, breast pa