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This review highlights the growing trend of elite athletes competing in extreme heat due to climate change and increasing heatwaves, stressing the critical role of heat acclimation (HA) along with effective cooling and hydration strategies. It evaluates the current practices that elite athletes employ to prepare for heat-related competitions while identifying significant gaps in knowledge and the application of evidence-based practices. Although there has been a rise in the adoption of HA sin

Represent 247 is making waves in the Sportswear market by tapping into niche fitness communities, a strategy that stands in contrast to the struggles faced by larger brands like Nike and Adidas. Recently, they celebrated the opening of their first UK flagship store in Manchester, which has quickly become a hub for a growing community cente

What if I told you that a simple polo could change your life? This seemingly ordinary piece of clothing has the potential to elevate your style, boost your confidence, and transform your everyday look. With its versatility, a polo can be dressed up or down, making it suitable for various occasions, from casual outings to more formal events. The right fit and color can enhance your appearance, while the comfort of the fabric ensures you feel good all day long. Embracing the simplicity of a pol

Custom football jerseys are a game-changer when it comes to enhancing player performance and comfort, with 90% of users swearing by their benefits. Unlike standard jerseys that often suffer from issues like poor breathability and uncomfortable fits, custom jerseys are crafted from advanced materials such as moisture-wicking fabrics and breathable mesh panels. This means players can stay dry and agile, allowing them to focus on the game rather than their gear. The tailored fit of these jerseys